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We are a Mexican sportswear brand with a historic legacy in sports and a vision for global relaunch

We are recognized for our iconic designs from the 1990s, highlighting models associated with the 1998 FIFA World Cup in France and Latin American soccer teams.

Mission

We design with authenticity and purpose, combining history, quality, and meaningful aesthetics to celebrate Mexico’s cultural and sports heritage.
Our mission is to transform each garment into a symbol of identity, pride, and emotional connection, creating products that honor our roots and inspire new generations.

Vision

To be a Mexican brand recognized globally for elevating our cultural and sports heritage through design, quality, and authenticity.
We aspire to transcend fashion and become a contemporary symbol of Mexican identity, pride, and creativity, connecting with people who value meaning, detail, and excellence in every piece.

Why do we do it?

To inspire pride and authenticity through a connection with our cultural and sports roots

How do we do it?

  • By honoring authenticity in every design, from its symbols to its materials.
  • By reinterpreting our cultural and sports heritage for new generations.
  • By collaborating with communities, collectors, and creatives who share our vision.
  • By designing products with meaning, refined aesthetics, and Mexican essence.

What do we do?

  • Modern apparel and accessories inspired by Mexico’s cultural and soccer legacy, made for the general public.
  • Authentic and collectible editions that convey history and pride.
  • Retro-contemporary design that combines vintage aesthetics with today’s quality.

Our Principles

  • We sell only products we are proud of.
  • We do not sacrifice quality for margin.
  • We honor our Mexican roots.
  • We are authentic. Innovation that sets trends.
  • We positively impact communities and institutions.